Supplies ยท Free
Templates
Copy, paste, fill the brackets.
Caption template
Hook line first. People read the first line before they decide to tap "more."
[HOOK: one line that matches the first 3 seconds of the video] [CONTEXT: 1 to 2 lines. Why this matters, or what was going on.] [VALUE: the takeaway in plain words. Bullet it if there's more than one.] [ASK: one action. "Follow for part 2" / "Comment ___ and I'll send it" / "Link in bio"] #[topic] #[niche] #[community]
Hook bank
Twelve starters, four per lane. Fill the brackets with your words.
SHOW (your gift) - Nobody taught me [gift]. It just kept showing up. - Watch what happens when I [do the thing]. - I've been [gift] since I was [age]. Here's what it looks like now. - This took me [time]. Worth it? TEACH (your skill) - If you [problem], try this. - 3 things I wish I knew before I started [skill]. - The [skill] mistake I see every [audience] make. - Steal my [skill] process. It takes [time]. JOURNEY (your option) - Day [#] of going after [option]. - I said yes to [option]. Here's what happened. - I almost quit [thing] until [moment]. - From [where you were] to [where you are], in [time].
Shot list
Plan your shots before you hit record. Batch them by location to save time.
POST: [working title] LANE: Show / Teach / Journey LOCATION: [where] GEAR: [phone, mic, light] # | SHOT | FRAMING | LINE OR ACTION | DONE 1 | Hook to camera | Close-up | "[hook]" | [ ] 2 | B-roll: hands / process | Detail | (voiceover) | [ ] 3 | Wide: you in the space | Wide | (voiceover) | [ ] 4 | The result / proof | Medium | "[proof line]" | [ ] 5 | The ask | Close-up | "[one ask]" | [ ] EXTRA B-ROLL TO GRAB WHILE YOU'RE THERE: [ ] [ ] [ ]
Weekly content review
Fifteen minutes every week. Judge posts by what matters most, in this order: shares, saves, comments, likes, then views.
WEEK OF: [date] TOP POST: [title] Shares ___ Saves ___ Comments ___ Likes ___ Views ___ Why it worked (hook? topic? format?): [ ] LOWEST POST: [title] Shares ___ Saves ___ Comments ___ Likes ___ Views ___ What I'd change: [ ] LANE CHECK: Show ___ Teach ___ Journey ___ Which lane got the most shares? [ ] ONE THING TO REPEAT NEXT WEEK: [ ] ONE THING TO TEST NEXT WEEK: [ ]
Collab message
Short, specific and easy to say yes to. Lead with one clear ask.
Hey [name]! I've been following your [specific post or series] and loved [one specific thing]. I make content about [your topic] for [who you serve]. I think our audiences overlap. Would you be open to [one clear ask: a collab Reel, a duet, a joint Live] sometime in [month]? I'll handle [what you'll do: the concept, the edit, the shoot]. No pressure either way. Appreciate what you're building.
Comment-to-DM reply
For "comment ___ and I'll send it" posts. Deliver the freebie first, then make one offer.
Hey [name]! Here's the [freebie] you asked for: [link] Quick tip to get the most out of it: [one sentence]. If you want [the next step / the full kit / help with this], reply "[KEYWORD]" and I'll send the details.